Okay, this promotion is altogether hilarious. Not only because it is a travel company trying to shore up the future of Denmark, but also because it is so damn earnest. Wickedly earnest, perhaps, but still. I mean, it sounds like they are actually entirely serious that this contest will somehow spur Danes into procreating more. At least they do give a nod to all those who can’t possibly participate (making it grossly discriminatory), but still.
An odd, odd story on a Monday morning…
