At Ease With and Not Fearing Masturbation

I sometimes wonder what it would be like if we were, as a society, were to be completely at ease with masturbation—and not freaking the hell out about self-love like these folks. And by at ease, I mean really comfortable and accepting enough so that people could enjoy touching themselves at leisure, whenever they want. On the bus, in the park, on a coffee break. I realize this is a bit fantastical and there are problems that could arise from this sort of behaviour. But, wouldn’t it be nice to just rub one out during rush hour commuting? Those problems that might come up, namely further actions including inappropriate advances on or touching of others…but I wonder if a casual attitude toward masturbation might actually curb those thoughts?