While we all know that sex sells, it must be remembered that in a crowded marketplace you do have to get a little creative to sell sex. Seems odd to think, given the major industry sex is, but there are many people out there looking for a piece of that pie.
Nichole Taylor of The Honey Bunny’s, a Toronto-based sex products retailer, has developed some ingenious ways to get sexual products out to the public. Utilizing web and pop culture strategies, as well as good old-fashioned hand selling, Taylor is poised for success in a busy field.
I chatted with Nichole about the beginning of the Bunny’s and where they’re going to hop to in the future.
JP: How did the Honey Bunny’s Company start up?
NT: A friend of mine was joking around saying I should open up a sex shop because its a great industry to make money. I laughed it off because I wasn’t really into that stuff. Shortly after, for some reason, I researched it and saw the potential in the industry and decided to start a business. It didn’t take long to develop the vision and branding that would later work in favour for the company.
JP: What do the Honey Bunny’s specialize in?
NT: We specialize in adult, novelty and fetish-inspired lingerie products. You can buy online in one of our 2 online shops, at a home party, special event or a direct sale through one of our sales reps. We also do pole rentals.
JP: What are some of your bestselling products?
NT: The purple rabbit, Nipple cream, Massage candles, Cockrings and Swiss navy lube.
JP: When you meet with new clients and customers, what do they most often tell you they are looking for?
NT: Well I can’t go into detail on my customers orders, I’m very discreet, but in general people want gels or creams that can stimulate their special areas or lingerie vinyl to add to an outfit and stand out.
JP: Selling in night clubs must be a riot! Any interesting stories? Do the bathrooms become very busy?
NT: Lol! Yes it can be challenging but it always works and we have a good time. We usually have a booth that we turn into a mini boutique. We have our team go around and get people to come check out what we have and a lot of people enjoy the convienient way to shop. You can buy and pick up your order when you’re leaving or stuff your small purchase in your purse for that “me time” later.
JP: What piece of advice would you offer someone who is out to buy a toy or some fetish wear for the first time?
NT: I would say go for what you see and like. Ask your sales rep what products are designed to hit your g-spot or whichever spot that gets you off. A lot of ladies love clitoral stimulation, some like vaginal and some anal. Don’t worry about the size or shape being right. With the toys, I find that everyone says different things about what works for them, so you just have to jump in and go for it.
JP: What are your plans for the future of The Honey Bunny’s Company?
NT: Well I plan to continue to build this brand into a global business that can become a major player in the industry. I have learned so much so far that I can confidently go into the future and say Honey Bunny’s will become a successful company. We want to continue with our mascot bunny branding and stay consistent with our company culture. It’s like a world full of creativity, sex, adult products, entertainment, pop culture, we blog about tips and tricks etc… A lot is on the go. You can always stay tuned with our regular post on www.thehoneybunnys.com and access our 2 online shops from there as well 🙂 Thank you for featuring us on your site!
